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WooCommerce development for brands and manufacturers

WooCommerce that works with everything else you run.

Custom integrations, configurators, wholesale portals, and the ongoing engineering that keeps a complex store running. Direct access to the founder. No long-term contracts.

Book a 15-minute callSee recent work
NetSuite & Acumatica integrationsNo long-term contractsDirect access to the founderQA on every deploy
Taking new projects
Average client tenure
4 years
ERP platforms integrated
3
Average project start after approval
2 business days
Building on WooCommerce since
2018
The problem

A complex store needs more than a general-purpose developer.

Your last developer didn’t understand your ERP

Orders land in WooCommerce but never make it to NetSuite or Acumatica cleanly. Bundles arrive as one line, inventory drifts, and someone on your team fixes it by hand every week.

Your wholesale customers can’t self-serve

Dealers and retailers still email in orders. Tiered pricing lives in a spreadsheet, the store locator is out of date, and the B2B channel that pays the bills runs outside the store.

Every plugin update is a gamble

No staging, no backup before updates, no documented procedure. When checkout broke last time, nobody could say which change did it or how to roll it back.

What we do

Development and integration first. Everything else supports it.

Nearly all of our delivered work is engineering. Here is what that covers.

WooCommerce Development & Integration

The core of the business. We build and maintain WooCommerce stores that have to talk to an ERP, a wholesale channel, or a dealer network, and we keep them running after launch.

  • ERP integration (NetSuite, Acumatica, SAP Business One)
  • Product configurators and quote requests
  • Wholesale and B2B portals
  • Store locators and dealer networks
  • Loyalty and subscription systems
  • Checkout diagnostics and repair
  • Migrations and re-platforming
  • Moving off Wix, Squarespace or a page builder onto WooCommerce

Data & Internal Tools

Integration gets data into the store. This gets it out and into the rest of the business.

  • Custom internal apps built on Woo and Shopify store data
  • Retention and win-back programs
  • Customer segmentation and cohort analysis
  • Automated client and account communication
  • Cross-store reporting and dashboards
  • Wholesale account health tracking

Ongoing Engineering

The cadence that keeps a complex store from breaking: documented, scheduled, with a named person on the other end.

  • Plugin lifecycle management with documented update SOPs
  • Security patching and access review
  • Email deliverability
  • Performance and caching
  • Weekly or bi-weekly check-ins

Paid media is not a headline service. For existing development clients we can coordinate Meta and Google Ads with the store work. Ask on the call.

Prototype Studio

Prototype Studio for made-to-spec parts.

A configurator for manufacturers whose products are specified, not picked off a shelf. Your customers design the part on screen, see it in 2D and 3D as they build it, save and share the design, then send a structured quote request instead of an email. Your team reviews it in WordPress with the drawing attached, and the finished spec comes formatted ready to paste into your ERP.

  • Visual configurator with live 2D and 3D preview
  • Customers save, share and reuse their designs
  • Structured quote requests, not a contact form
  • PDF spec sheet on your letterhead, drawn from the design
  • Staff review in WordPress, with the spec formatted for pasting into your ERP
  • Runs inside WordPress and WooCommerce, not a separate app
See it in actionShare what you're working on
The Prototype Studio configurator, showing a part being designed with a live 2D preview alongside itView full size
Recent work

Unrelated industries. One identical technical shape.

WooCommerce, a system of record behind it, a wholesale or B2B channel, and work that is plumbing rather than marketing.

A medical-grade component manufacturerWooCommerce + NetSuite · ISO 13485

A configurator that turns a custom part into a structured quote request

Engineers design a custom wire part on screen, see it in 2D and 3D as they build it, and send a structured quote request instead of an email. Staff review it in WordPress with the drawing attached, and paste the spec into NetSuite.

  • Customers design the part themselves and watch it take shape as they go
  • Quote requests arrive complete, so nobody chases a customer for dimensions
  • Every request generates a spec sheet on the company's own letterhead
  • Specs land in a form staff can drop straight into NetSuite
  • Customers can save a configuration and send it to a colleague
A salon hair-care brand with 5,000+ retailersWooCommerce · Wholesale accounts · AffiliateWP

Replacing a fragile store locator for 5,146 authorized retailers

The locator that sends customers to authorized salons ran on a Google Sheet that had to be synced by hand. We replaced it, linked every location to its WooCommerce wholesale account, and gave retailers a way to edit their own listing.

  • Retailers update their own listing, so staff stop fielding changes by email
  • Every edit is logged with a reason, so staff can see who changed what and when
  • Customers pick what they came for: buy in salon, book a service, or find a stylist
  • Each stylist's affiliate link sits on their own listing
  • Only locations tied to a real wholesale account appear, so the map cannot go stale
  • The retailer list is protected from scraping
A pet-nutrition manufacturer with seven WordPress propertiesWooCommerce + Acumatica · 7 properties

Replacing paid plugins with code they own, across seven properties

Seven properties across two brands, all feeding one ERP. We replaced five paid plugins with lighter versions built for their sites, and built the publishing tools they could not buy off the shelf.

  • Five paid plugins replaced with lighter versions built for their sites
  • Annual renewals gone, including one plugin dropped over a critical security flaw
  • Staff kept the same screens and menus, so nothing needed relearning
  • A webinar library visitors can search by what was said out loud
  • Search results open on the exact slide where the phrase was spoken
  • Product pages built from their designer's files, and editable by their own team

Results reflect specific client engagements and are not a guarantee of outcomes.

How we work

You describe it. We prototype it. You click it before you pay for it.

Turning a half-formed idea into a working thing is the part clients keep mentioning. The process is built around it.

  1. Tell us what the store has to do

    A 15-minute call. We ask about the systems around the store: ERP, wholesale accounts, dealers, fulfillment. Then we scope it.

  2. Click the prototype, then approve the estimate

    Estimates ship with a live interactive prototype: the full page at desktop, tablet and phone widths, with the filters and buttons actually working. Fixed price, phased SOW, not-to-exceed cap.

  3. We build, ship and keep it running

    QA on every deploy, a plain-English recap of every change, and a weekly or bi-weekly check-in with named next steps once you are live.

Prototype before you pay

Every estimate for a custom build comes with a working prototype you can open in a browser. Not a mockup image. Filters filter, states change, and the page works at desktop, tablet and phone widths. You approve what you have already clicked through.

No long-term contractsQA on every deployPhased SOW with a not-to-exceed capNamed next steps after every callDirect access to the founder

Shopify or WooCommerce? We work on both, so we'll tell you honestly.

Shopify

  • You want hosting, security and checkout handled for you
  • You sell direct to consumers and want apps for subscriptions, bundles and reviews
  • Your team wants to run the store without a developer for every change
  • You are on WooCommerce and spending more time on upkeep than on selling
Shopify builds and migrations

WooCommerce

  • Your store has to talk to an ERP, a wholesale channel or a dealer network
  • You need custom logic: configurators, quote requests, tiered B2B pricing
  • You want to own the code and host it where you choose
  • Your WordPress content and SEO are a big part of how you sell
Talk about your WooCommerce store

Not sure? The audit tells you whether to stay, move, or fix what you have.

Pricing

Start with a fixed price. Scale into a cadence.

Scoped estimates with a fixed price, not an hourly meter. Every number below is published so you can budget before we talk.

Store Audit + Fix Plan

$1,250 flat
5–7 business days

A top-to-bottom review of the store and the systems it connects to, with a prioritized fix plan you can act on with us or without us.

  • Technical and integration audit
  • Prioritized fix roadmap
  • Performance baseline
  • Credited toward a sprint if you continue
Get the audit
Most common

Fix Sprint

Starts at $2,500
Most sprints run $3,500–$8,500

Something specific is broken: checkout, a payment method, a sync. We diagnose it from the recorded failure, not a guess, then fix it in a defined 7–14 day sprint.

  • Session-level diagnostics: we show you the recorded failure
  • Defined scope and timeline
  • Fixed price, agreed before work starts
  • QA on every deploy
Start a sprint

Ongoing Engineering

Maintain $2,500 · Grow $6,500 · Scale $12,500
Per month, each with a monthly hours cap. Month to month.

For stores that connect to other systems and cannot afford to break. A standing cadence with a named person on the other end.

  • Weekly or bi-weekly check-in with named next steps
  • Documented plugin updates with backups first
  • Security, 2FA and email deliverability
  • A named point of contact
Discuss a cadence

Integration Project

Typically $8,500–$25,000
Scoped estimate with a fixed price

A configurator, a store locator across thousands of retailers, a new ERP sync. Estimated after a working prototype you can click through.

  • Interactive prototype before you approve
  • Phased SOW with a not-to-exceed cap
  • Fixed price per phase
  • Handoff documentation
Scope a project

Phased SOW with a not-to-exceed cap

Phase 1 is capped. Phase 2 is quoted only after Phase 1 findings are delivered. You never approve a number you have not seen the basis for.

Prototype before you pay

Custom builds are estimated with a live interactive prototype: the full page at desktop, tablet and phone widths, with the filters and buttons actually working.

When something breaks

QA runs on every deploy and there is a rollback procedure for every change. If our work breaks, tell us within 30 days of delivery and we fix it on our time.

Satisfaction guarantee

If a deliverable does not do what the scope says it will do, tell us within 30 days of delivery and we fix it at no charge until it does.

Meet the founder

A real person, on the call every week.

Ivan Rodriguez, founder of I Fix Ecommerce

Ivan Rodriguez

Founder & Lead Engineer

I started I Fix Ecommerce after watching capable companies get handed WooCommerce stores that could not talk to the systems they actually run on. The store worked in a demo. It did not work with the ERP, the wholesale accounts or the dealer list.

Most of my work since has been that plumbing: NetSuite and Acumatica syncs, configurators for technical catalogs, store locators across thousands of retailers, and the checkout repairs that follow when someone else’s plugin update goes wrong.

When you work with I Fix Ecommerce you work with me. I am on the weekly call, I write the recap, and every deploy is QA tested before it touches your live store.

Garden Grove, CAWooCommerce since 2018NetSuite & Acumatica integrationsReplies within 1 business day
Book a call with Ivan
For agencies

Your client stays your client.

Marketing and design agencies bring us in for the engineering. You hold the engagement, we invoice you rather than your client, and access and decisions come through you.

You own the relationship

We work under your engagement and invoice you, not the business you are working for. We are not going to pitch your client on the work you already do for them.

Access and decisions come through you

Credentials, approvals and scope questions go to you. We do not go around you to your client to unblock ourselves.

We build what you designed

Your Figma or Adobe files built out faithfully. The decisions a flat comp leaves open get made and written down, and your design is not quietly reworked on the way to production.

Recaps you can forward

Every change written up in plain English, so you can send it straight to your client without translating it first.

Work also reaches us by referral from WooCommerce and CheckoutWC.

FAQ

WooCommerce questions we hear all the time.

Let’s talk

Book a 15-minute call.

Pick a time that works, or describe the problem below and we will reply within 1 business day, Mon–Fri 9am–5pm Pacific.

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